PeeE! PeeEEEeeE!!!!!~~~~ First half ended!

First half of tutorial classes ended last week at 0&M, It was a great lesson, I mean great lessons gaven by Daniel Comar, Paul Lim & Brian Capel. Was a great experience throughout the 6 weeks of the tutorials, 3 of them have different character, style and ways of teaching or to say inspiring 6 of us in the class.

Paul was into big picture, idea that work/not. And Brian was more into detail, insight. Daniel Comar, invited me to new way of thinking. I was really impressed and learnt alot from the tutorial classes.

I think a leader or someone who maintain the creative standard in an agency shouldn't tell the team what to do but to create space for the team to explore their own creativity. And Dani did exactly that in our tutorial class, he created so much space for us to move on, and Dani really taught us how to fish instead of giving us fishes. I guess the reason why Daniel Comar an ECD in O&M.

Wish to thank Dani, Paul & Brian for spending their precious time volunteering in these tutorial sessions. Renee for updating info to us. Not to forget the Auntie that waited for us every classes, the one that have to wait for 6 of us to reach then only she can close the gate and leave. (So sorry, forget to ask her name, just called her Auntie all the time) Thank you very much and love you all. Hugs!

Now looking forward for the next tutorial sessions in Naga DDB with Ted Lim, so excited!

Hug.

A simple yet powerful gesture we can offer. It warms our heart. deeply.

I once read an article, that we started to hug when we were in mother's womb, we hugged ourself to give ourself warm, feeling of secure.

And we will give hug to people we trust, because when we hug, we open up our heart and give all of ourself, If the one you hug is hidding a knife about to stab you. You're sure dead.

I think so... in a way. Nowadays there are many hypocrites around that even if they don't trust, hate each other, they still hug. I've seen few times happened. But it was just so obvious. I think it's not easy, and I can say its impossible to hide it (except Tom Hanks, he's too good in acting) , it shows up on the face when you're not being true & authentic.

Guys can gives hug to guys. It doesn't mean a "brokeback hug", a lot of people seen it as sissy, gayish. But I think when your heart is straight, nothing else bend. You never know how powerful a friend's hug can be when we're depress.

A hug is so simple yet it gives strength to people, It pulls someone up when their down. It simply show and express your love. Doesn't need to understand someone language, doens't need a word, doesn't need a mask, it only require love in your heart.

Feel another heart beats so close to your heart. Hear the voice that speak to your heart, most of the times you won't understand, but you know it all translated into one word... Love.


A year before I was still staying at puchong with my coursemates, I went home once a week, sometimes once a month when I were rushing projects. I started to realise, that's not much time left I could spent with my family as I'm going to U.S soon. And I wanted to tell my mum how much I love her and care for her, I started to hug her when I left home everytime.

At first she can't take that, because I'm from chinese educated family, and my mum SO not use to it. She said, hug only when we leaving in the airport or long time didnt meet each other, and it doens't need to hug to show love. But I just insisted to hug her, lastly she surrender. hehe. And everytime I hug her, I feel so love. She show the yucky face at first and slowly she use to it and I knew she could feel my love to her as well.

I hug my dad only on special occasion like father's day, I really want to hug him, he's such a great, wonderful, lovely and responsible Dad to me, I seldom see him nowadays as he always travel outstation to work.

A hug unveil all the messages, messages that tells my family, how much I love, how much I care, how much I really appreciate them, and it send it out silently in a hug. Im so grateful to borned in this family.

Thanks God for giving me hands to hold, body to hug and the heart to love.

"Yesterday"

I was attracted by the name of the main character, “Yesterday”, what a strange yet special name for an African, actually not only african, anyone who use this name, I find it really special. I wonder why this person name Yesterday, is she always live in yesterday? telling past stories all the time? Has she died? does she just love the song “Yesterday”? She doesn’t want to confront today? Is there any meaning to her with the name of Yesterday? Or it might just simply name by just flipping through the dictionary?

I have all these questions in my mind by just looking at the character’s name and that’s why I chose this African movie.
It began with an African song, I don’t have any idea what the song is about, but I feel comfortable by listening to it, the music is played by classical guitar or maybe some traditional african music instrument, but it sounds like guitar, clear, clean sound. A man singing in a relaxing and tight voice. Sounds to me like a dad comforting a child and a family. A lovely, caring and strong daddy.

When the movie’s goes along, I forgotten my question about her name “Yesterday”, but rather I was more interested in their clothing, it’s so nice, mix and match, all sorts of floral, colors. But I just wonder why they’re in such a poor living but still get nice clothing. It doesn’t really matter, because their fashion are strange mix and match but it’s special, some are like apron, with a t-shirt inside, a lot like pregnant shirt and almost all of them wear bandanna. And all of them match with their clothes.
I realized the overall color mood were in brown and yellowish, is that an african color mood? But it seem to me it is, all the things there, wooden house, rice paddy, sand.

The movie’s background sounds so pathetic, but everyone in the movie seems to smile all the time when they meet each other. A weird combination, that I can’t explain. Is that I don’t have the sense? or the music/sound crew for this movie doesn’t have it? Or I guess it’s a culture difference, I might get to feel, understand & appreciate if I spend sometime in african culture and movies.

Another character got my attention was a doctor in the movie, she’s a western person, I don’t know where she’s from, but she speak perfect african language, that’s really so attractive to me. It remind me when those superstar and artist speak foreign language in foreign country, a simple “How are you?”, “My name is XXX”, “I love you all”. Then they get a big round of applause by the audience, and I find it really stupid compare to this. A doctor, adapt a foreign language to communicate with the patient, speaking it perfectly. These kind of peoples definitely deserve all the applause in my point of view.

Although Yesterday’s daughter was one of the main character in the movie, but I didn’t really pay attention on her, a typical poor girl wanting to go to school and study. That's all.

And before I end this, I found my answer on why her name Yesterday? It was because she felt that, yesterday is always greater than today. It’s just that simple. I think this "journey" of looking for the answer of "Yesterday" is just so “Life”, went through the analyzing progress, this and that, and it’s actually just so simple.

Life is just as simple as we think.

One of my mission before Miami Ad School

CC+J Adhaus got to be up & running! Its already July now, 5 more months I'm leaving to U.S. I want CC+J to be up & running and fully established before I leave and get at least 3 major clients which constantly giving us jobs. That we don't need to depend on small jobs to maintain our cashflow.

And hire 2 designers and one A.E before I leave, of course make sure we have enough jobs to "feed" them. So that CC+J Adhaus could proudly invite our chief designer CY to be on board by next year. He's currently in a big firm as a Senior Designer handling major projects.

I wish to see creative teams in CC+J Adhaus when I come back in 2 yrs time(maybe longer). Then it'll be a genuine advertising agency, rather than a design firm.

5/60 - 2 more days to go. Mission Impossible?

I want to have 60 ideas for this new brief. So far I've just got 5! Just 5. what's wrong, having creative block? This week CC+J is rushing a project for a client. But this is not an excuse, infact it's a lesson for me to get through, how can I still think of ideas even its busy with other jobs. Alright, save my time now, today I wanna vomit out at least 40 ideas. Cos still got other things to handle, a TV script for Brian which I've done but just lazy to write in a script, easier to act and tell the idea. hehe, and redo a report for Dani which I just scored 1 out of 10 points. So shame to tell. =P

ALRIGHT! 60 IDEAS!!! I WILL GET IT!

CAUTIONS: DO NOT TRY THIS AT HOME!

YeaAH! Hit 50 ideas! Actually I came out 50+, but i jus show 50, because some ideas I can't really get the msg myself. hehe. 5 was chosen, which I'm quite satisfy, 1 of it I really like it.

Its been so suffer finding angles for the msg from this brief, but somehow it's has been ... hehe ! It was a GREAT exprerience and this time it forced me to think of ideas in some new ways, 1 of it sound ebit crazy, if my mum hear me during that time, she must stop me continue being in advertising. HEHE... it goes like this....

I imagine myself is the world smallest mp3 player, and I ask people to buy me, I tell why I'm good, why you should buy me, and how I'll benefit you, and my enemy are ipod and other mp3 player, I tease them, and why I'm better than them. And all by myself, I spoke to myself. heheheh. It's quite interesting, Nothing new, those things I said, are all from what I know, but I get to see which msg is more important when comes to enrolling or persuading people to buy "Me".

Maybe I should suggest to people around me/ my group member. But don't do it with your door open and looking at the mirror, it really scary. hehe. I did that when I was driving.

Luckily I don't have any gf now, or else she must be SHOCK of this. haha.

This also remind me when me & cheechiaw were in 95%, we actually hypnotized each other. hehehe, not to say really hypnotize, but I will ask him close his eyes.... and like.... okay, (jus example, can't really remember the real one, its been awhile) You're a 28 yrs old man, a team sales manager working in citibank, your monthly salary is RM3500, you drive a honda city, and bla bla bla, then we'll goes into the question, will you go to this place if you hear this msg from radio/ tv/ magazine. Something like that, then he'll do that to me as well with diff questions. Tried to put each other in the target audience's shoe and see what they think. Its really hard, better to just ask people who are really your target audience. hehe. It was stupid and crazy, but was an experience and a great fun memories to have.

Might try that again in the future! hehe. donno. maybe on next brief! BATTERY!.......... Imagine yourself a normal AA battery, will you think the world its unfair to you.... if you meet an AA......... Rechargable Battery????? HEHEHEHE JUS KIDDING!

How to prevent Idea Thief???

There are actually no way to prevent idea thief, but what I suggest is that to practise more and more on idea generating, when it becomes a force in myself, like a fountain of life, Im building my fountain of ideas, by reading more books, watch great movies, more and more curious about anything under the sun, and jus keep the library in me become more and more "stock", and most of all, stay kiddish, be like a kid as I always do when it comes to brainstorming and thinking of idea. Then I will not be afraid of thinking lousy ideas, not afraid of losing. I think in order to WIN, I must lose first.

So when it comes to ideas, I think it wouldn't be depleted. =)

Just imagine when you are a zillionaire, would you mind a thief steal 1 ringgit from you?

Infact, it is really a sad case for them. It will really ruin their career.

And lastly, I guess we shouldn't focus our energy on it, not to focus on how to prevent them, but focus our energy on how to improve ourself. That's the best way to prevent!

I can't fight this feeling.

I fell for a girl...."Z".

Hmmm... so suffer, I feel like telling her that I like her, but I just scared it will ruin everything.

It's been so long I didn't keep my feelings. I always express my feelings to the girls that I like. Even if I know I won't/ can't be with her, at least I've said what I wanna say, then I feel better. But this time is just so different, I feel so scared to tell her.

Just now I went out to pass a cd to Z, and I just feel so suffer when I reach home, I hate that feeling!

But when I recall, It's been a while I didnt allow this kind of feeling to last, cos whenever I like a girl, I'll just tell her in 1-2 days, so I won't have to feel the pain of keeping words in my heart. And suddenly I think, I guess I should enjoy the feeling, the feeling of loving someone, without letting them know, I always thought I should let the girl know if i like her, orelse i feel so stupid suffering by myself, she might don't even know. And thats why I've been being "Smart" all the time.

And I guess I should be stupid this time and jus allow the feeling to comes in, enjoy the feeling, and it no longer becomes a pain, but sweetness.

A BOOST to kici's DREAM~!!!

Last 2 weeks, I finally got the news from Miami, I GOT ACCEPTED! hehe, SO HAPPY, it's my dream to be in Miamiadschool. And its definitely a giant leap to my ultimate goal of being a Worldwide Creative Director in International Ad Agency. After graduate from limkokwing, I knew my book its not good, or to say I dont hav a book actually. So then I spent 2 months in 95% training centre under training from Janet Lee, my BEST mentor ever!

After graduated from 95%, I've work on 95% campaign, promoting its training courses, workshops, talks. And that was the period that I had BIG BREAKTHROUGH on my ideas. During college time, when I receive a brief, I'll just came out 2-3 ideas, MAX 5 which I tot were the "best" idea, then I'll just take it on. In 95%, I always scared to come out with lousy ideas, becos those are bunch of passionate peoples on advertising. Hmm.... my attitude remain the same. Only when I did the 95% campaign, I got inspired after reading "PICKME", its not about the best idea, quantity leads to quality, so then i jus throw out whatever idea i hav, in 2 hours, I came out 30 ideas, and the following days the same. 30 ideas. I really got impressed by myself. =P but its true, I cant believe i could come out with 60 ideas in 2 days. That was TOTALLY CRAZILY INSANE for me.

And 2 was chosen from the 60. Other 58 I still keeping it in a box. That's to remind me i CAN do it!

It gave me the confidence to move on to Miamiadschool. I will just focus on my art direction now, and ofcos in the same time still continue polishing my ideas and my evaluating skills on ideas. Most of the times i find it hard evaluate my own ideas. Guess i should stop to think of ideas. then rest for a while( mayb a day). then only start to evaluate my ideas, cos its hard to play 2 characters in the same time.

My next target is 100 ideas! I want to achieve it soon. Then i'll be proud of myself at this point of my career.

I wanted to hit it on my 1st week of AWARD school, but I failed, 2nd week also failed, came out 30+ almost 40. Harder I push myself, lesser I get, I think I'll slowly increase, because it has been some time since the 95% campaign was over, and ever since me & cheechiaw officially started "CC+J ADHAUS", I think I've been stop thinking of ad ideas, jus focus on finding clients, presenting works, and all are design works, dealing with designers, printers and everything except ad ideas. I guess it would take some practice for my brain to get HOT again. hehe.

This week I'm aiming for 50, next week 60, and before the AWARD school end, I want to hit 100 at least once. That will be a benchmark for me.

I'm SO EXCITED, hehe, although my brain is ebit dry on the brief of "The world smallest mp3 player". But I'm still digging here and there, asking questions around, finding insights, well... will want to hit my 50 this week as of my target. =)